About Online Marketing, Internet, Social Media…
Banksy is one of my favorites. Acid and smart enough to vindicate with simple drafts on a wall. I really wanted to dedicate him this post!
Now imagine that you own 20th Century Fox and one of your top shows, The Simpsons decides to use Banksy to criticize your decisions. In this case, your outsourcing to Corea.
This is the result:
Hello all!
First, I wanted to thank you all for your feedback and comments! I really appreciate it!
Second, I just wanted to share some interesting articles I’ve been reading during the weekend.
Love Google, Hate Facebook. Here’s why. Quite interesting perspective.
71% of tweets are ignored. I read this article as I had the chance to meet the CEO of Sysomos a couple of weeks ago and it’s interesting to see what they’re doing. I don’t really agree with that 71% as there are many tweets that don’t need an answer.
Forget Sunday Night Football, Viewers Pile Into iPhone’s Social Apps. Mobile=Future. Really.
Let Me #Intro You To Hashable (2,000 Invites) Very interesting way of introducing ideas and entrepreneurs to investors.
Mind-Blowing Video App Can Transform Any Flabby Slob Into a Hottie Remember guys, never believe what you see on TV.
Do You Use Mind Mapping to Organize Keywords and Ideas? I’ve been reading a lot about Learning Techniques lately.
Embracing Innovation, Walgreens CMO Learns From Mistakes. It’s great to see some C Level people talking about their experiences. And I recommend you all to check all the videos of the Fast Forward initiative!
I read an article in Wired titled “The web is dead” and I found it really interesting.
Why is the web dying? Cause you don’t need to browse anymore… at least for certain things. I thought about myself… and yep, I’m gathering more and more apps every day so I don’t really need to surf the web to post on Twitter or Facebook for example.
There will always be sites but I can’t help asking myself… do we really need to browse when we have nice apps that do it for us? I can gather all the important info in one place instead of opening 5 different tabs.
You don’t even need to open your browser to read the newspaper if you have a News Reader. You don’t need to log into Facebook or Twitter with Hootsuite…
Are Apps the new glasses to see Internet?
After a meeting I had with a client today, I could confirmed how the different media available at the moment isn’t correctly utilized. Advertisers don’t always realize the potential. It’s like a tale…
Chapter 1: When Offline meets Online. Offline is not single anymore.
We know offline is important. TV ads, billboards, magazines, radio etc… have a massive reach and it’s our traditional stuff right? A TV ad at a particular time, we’ll be reaching almost a whole nation. But, bear this in mind, whatever you advertise offline, has to appear online. People will search for you. People will Google your slogan or go to your website or search for your videos on YouTube. If you say on TV that you’ll be offering a 50% discount, believe me, audience will try to reach your website. Offline falls in love with Online.
Chapter 2: Why not? Let’s try a threesome!
I’m surprised of how often big companies and institutions forget about what I call “The Media Threesome”. Offline and Online, both meet Social.
You can monitor the instant effect of any online or offline campaign in your Twitter account, on blogs, Facebook, Orkut etc. The audience searching for your page after watching a TV ad, will post on Twitter how great your offer is or blog about the great shopping day with your 50% discount. Offline, Online and Media are in love with each other. You can’t love only one, you’ll have to love the three of them. Poligamy is now legal in the advertising world.
The end: Love is in the air… orgy next?
