Hanoi Morillo

And what a great idea to make the ads more visible uh?
I’m sure some of you have noticed the change. Now there are ads with a longer headline (the blue underlined line of an ad text in AdWords).
The title has been linked to the first line of text for some ads and the result? More visible ads… more chances to be clicked!

The best part… what if we have an ad with the super headline and sitelinks? Yes, you guessed it. That ad will probably have a higher clickthrough rate.

Position has always been very important but now it should be one of your priorities. Have a look at the Capital One ad!

You can find an example and some more information in our Official Blog!

After a meeting  I had with a client today, I could confirmed how the different media available at the moment isn’t correctly utilized. Advertisers don’t always realize the potential. It’s like a tale…

Chapter 1: When Offline meets Online. Offline is not single anymore.

We know offline is important. TV ads, billboards, magazines, radio etc… have a massive reach and it’s our traditional stuff right? A TV ad at a particular time, we’ll be reaching almost a whole nation. But, bear this in mind, whatever you advertise  offline, has to appear online. People will search for you. People will Google your slogan or go to your website or search for your videos on YouTube. If you say on TV that you’ll be offering a 50% discount, believe me, audience will try to reach your website. Offline falls in love with Online.

Chapter 2: Why not? Let’s try a threesome!

I’m surprised of how often big companies and institutions forget about what I call “The Media Threesome”. Offline and Online, both meet Social.

You can monitor the instant effect of any online or offline campaign in your Twitter account, on blogs, Facebook, Orkut etc. The audience searching for your page after watching a TV ad, will post on Twitter how great your offer is or blog about the great shopping day with your 50% discount. Offline, Online and Media are in love with each other.  You can’t love only one, you’ll have to love the three of them. Poligamy is now legal in the advertising world.

The end: Love is in the air…  orgy next?

Google launches new products everyday and improve some others.

If you really want to stay updated, here is a one stop shop for all the new cool stuff!

www.google.com/newproduct