I had the pleasure to enjoy a speech by Lynette Webb where she mentioned some incredible numbers and trends.
Because of my job I’m very aware of what’s happening with Mobile but this particular speech got me thinking.
Mobile is now the most widespread technology in the world.
Have you ever entered into panic mode just because you have realized that you have left your phone at home?
Yes, being constantly connected is now a normal obsession.
Connections are getting faster and inexpensive and any time very soon, there will be more smartphones than computers.
I don’t like comparison but there are some interesting ones:
- By 2004 we had more mobile phones than credit cards.
- By 2008 there were more mobile phones than FM radios on the planet.
- By 2008 mobiles are ubiquitous in Europe, with more subscriptions than people in most cases.
And I can’t stop thinking about the future. A few years ago, I couldn’t remotely imagine that I could surf the Internet with my mobile phone (a big black heavy plastic thing in my bag) and now it’s the most natural thing in the world.
Can you imagine the phone of the future? How many thing will we be able to perform with it? What about the screen, the shape, the applications? Will it drive our car for us?
Half of new internet connections now come from mobile devices and this is just the beginning!
When I think about Online Advertising my mind shakes. What a tremendous opportunity for advertisers and editors!
Calling all the creative minds of the world!!!!!
Are you an Online Advertiser? Are doing something to incorporate mobile into your online marketing strategy? If the answer is no, you should definitely think about it!