Not a surprise at all but it’s always good to confirm your suspicions with Comscore numbers!
Nearly 7 Percent of U.S. Digital Traffic is Consumed Away from Computers.
U.S. consumers are increasingly connecting to digital content via a variety of devices such as smartphones, tablets and other connected devices.
In August 2011, the share of non-computer traffic for the U.S. increased to 6.8% from just 6.2% at the end of the previous quarter. The largest percentage from this share came from mobile devices, which drove 4.4% of total digital traffic in the U.S. The second largest driver of non-computer traffic was the tablet category, contributing nearly 2% of total traffic.
I wonder what’s the % in Canada, the most connected country in the world!
I can’t wait to see the numbers after Christmas. Many people will get a new device(specially tablets) and due to the holiday season most people will connect from their portable devices instead of connecting from their computers.
These findings are part of recent comScore report, Digital Omnivores: How Tablets, Smartphones and Connected Devices are Changing U.S. Digital Media Consumption Habits. If you are interested, send me an email and I’ll be happy to send you the pdf.
Source: Very interesting article published by Comscore