After a meeting I had with a client today, I could confirmed how the different media available at the moment isn’t correctly utilized. Advertisers don’t always realize the potential. It’s like a tale…
Chapter 1: When Offline meets Online. Offline is not single anymore.
We know offline is important. TV ads, billboards, magazines, radio etc… have a massive reach and it’s our traditional stuff right? A TV ad at a particular time, we’ll be reaching almost a whole nation. But, bear this in mind, whatever you advertise offline, has to appear online. People will search for you. People will Google your slogan or go to your website or search for your videos on YouTube. If you say on TV that you’ll be offering a 50% discount, believe me, audience will try to reach your website. Offline falls in love with Online.
Chapter 2: Why not? Let’s try a threesome!
I’m surprised of how often big companies and institutions forget about what I call “The Media Threesome”. Offline and Online, both meet Social.
You can monitor the instant effect of any online or offline campaign in your Twitter account, on blogs, Facebook, Orkut etc. The audience searching for your page after watching a TV ad, will post on Twitter how great your offer is or blog about the great shopping day with your 50% discount. Offline, Online and Media are in love with each other. You can’t love only one, you’ll have to love the three of them. Poligamy is now legal in the advertising world.
The end: Love is in the air… orgy next?