Social Listeners vol.1: Google Alerts

Oct 17
2011

If you own a business or you’re know on the Internet you should be aware of what other users say about you.
There are many tools you can use and I’m going to start today with Google Alerts.

Google Alerts will monitor the Web for interesting new content. The content that you consider interest based on your choice of query or topic. Google Alert will send you any news, blog, tweet or anything on the Internet containing the query that you specify.

Why is Google Alers your ally in terms of social?
Don’t you want to know where your name, service or product appears? Don’t you want to know the latest news of your market? What about what your competitors are doing?

You just need to set up a few alerts containing at least 4 main points:
- Your name or company’s name.
- Your main competitors’ names (company or individuals)
- Keywords that describe your product or service and your market.
- Search for negative reviews like: Hanoi Morillo sucks or “Hanoi Morillo” and “negative”

Google Alerts

Google Alerts


These are just a few ideas. Feel free to add more! What else would you add? Leave a comment.

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Google Buzz (aka. Google Reader)

How to use Google+ as the coolest Bookmarker ever.

Oct 12
2011

Tip of the day for Google+ users: make a circle called ‘My Bookmarks’, and put only yourself in it.

When you come across something on the web you want to check out later, share it to there. You’ll have a search-able, chronological list of cool stuff waiting for you.

Cool uh?

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Tracking and measuring Google +1

Jul 06
2011

With all this Social bombing that we’ve had in the last weeks with Google +1 and Google +, I would like to talk about reporting and tracking of all this.
Here are the new reporting capabilities that are now available.
Nothing feels quite real until you can measure it…

Google Webmaster Tools
Show you how the +1 button affects the traffic coming to your pages:
- How +1‘s affect your organic search traffic, CTR changes when personalized recommendations help your content stand out
- How many times your pages have been +1’d, from buttons both on your site and on other pages (such as Google search)
- Aggregate geographic and demographic information about the Google users who’ve +1’d your pages

Social Plugin Tracking in Google Analytics
Shows how users share your content using other buttons besides +1 (i.e. Like, Twitter):
- Behavior changes for visits that include clicks on +1 buttons or other social actions
- Track the number of social actions (+1 clicks, Tweets, etc) taken on your site, all in one place
- Compare the pages on your site to see which are driving the highest the number of social actions

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Creating your short URL for your Google+ profile

Jul 05
2011

A great tool I discovered today is Gplus.to.
I’m lucky to enjoy Google+ soon enough as to be able to choose my nickname without having availability problems!
If you’re in the same situation… choose your nick wisely since you won’t be able to have a lot of freedom in the future.
And… to share it in your signature, blog, emails, business cards simply go to Gplus.to and get your link!
gplus.to/hanoimorillo

glups.to

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