If you own a business or you’re know on the Internet you should be aware of what other users say about you.
There are many tools you can use and I’m going to start today with Google Alerts.
Google Alerts will monitor the Web for interesting new content. The content that you consider interest based on your choice of query or topic. Google Alert will send you any news, blog, tweet or anything on the Internet containing the query that you specify.
Why is Google Alers your ally in terms of social?
Don’t you want to know where your name, service or product appears? Don’t you want to know the latest news of your market? What about what your competitors are doing?
You just need to set up a few alerts containing at least 4 main points:
- Your name or company’s name.
- Your main competitors’ names (company or individuals)
- Keywords that describe your product or service and your market.
- Search for negative reviews like: Hanoi Morillo sucks or “Hanoi Morillo” and “negative”
These are just a few ideas. Feel free to add more! What else would you add? Leave a comment.