Knowledge

What I read.
What I write.
What I recommend.

Three books written from real experience. A curated reading list for leaders. And a weekly newsletter to keep you focused.

My books

Written from
real experience.

01
Empresas 3.0
Culture · Innovation · Leadership GRUPO PLANETA
Empresas 3.0

Companies across every sector are navigating a reality of constant change. Technology and digitalization impose new challenges — and culture is the only factor that separates those who survive from those who don't.

The Empresa 3.0 is one where diversity, creativity, open communication and flexible structures lead people to commit wholeheartedly to their organization's purpose. Through real business cases and Hanoi's experience as a consultant on Shark Tank Colombia, this book reveals what no organization can afford to miss today — including specific guides to achieving the psychological safety every company needs.

"Culture has never been more decisive in shaping a company's strategy for growth and innovation — with people always at the center."
Buy on Amazon →
Culture · Leadership · Results
Start with Culture

Results aren't the starting point — they're the consequence. Start with Culture explains why companies that put their people first are the ones that win. A book for leaders who want to build organizations where people and results grow together.

"Change the culture and the numbers move on their own. Move the numbers without changing the culture and you'll be putting out fires forever."
Buy on Amazon →
02
Start with Culture
03
Six Pack Executive
High Performance · Wellbeing · Leadership
Six Pack Executive

Performing at your peak in business requires performing at your peak physically. Six Pack Executive connects fitness with high-performance leadership — with concrete strategies for executives who understand that body and mind are part of the same game.

"The executive who takes care of their body makes better decisions, handles more pressure, and leads with more energy. It's not optional — it's strategic."
Buy on Amazon →
Recommended reads

The books that
shaped me
as a leader.

No single book makes you a better leader. It's a constant practice of reading, applying, and reflecting. This is my personal list — the books I have underlined, the ones I give as gifts, the ones I reread.

Curated for professionals who want to lead better, make sharper decisions, and build more resilient businesses.

Categories included
Leadership and organizational culture
Strategy and decision making
Entrepreneurship and innovation
High performance and mindset
Artificial intelligence and the future of work
See my full list on Amazon →